madison , an online dating agency , is betting on europe 's relaxed attitude to boost its investment when it lists shares on the stock market in london later this year .
it 's founder noel biderman , 43 , who came up with the idea for the site in the 1990s when he worked as a sports attorney , wants to raise money from investors to fund a launch of its services in russia , ukraine and the baltic states .
he now wants to raise up to £ 135million -lrb- $ 200 million -rrb- .